People stay responsible.

Generative technology brings real creative possibility and real questions about how work is made, whose work it draws on and how the people in front of the camera are protected. This is how we approach them.

People make the creative decisions.

Directors, performers, artists and crews give a film its purpose. We use generative methods inside a supervised production process, with experienced people responsible for the creative choices, the review and the delivery. On our shoots, performance, photography and the established production roles remain at the centre of the work.

Performers give informed, written consent.

Before we capture a performance, the performer signs a written release that sets out what they are agreeing to, explained in plain language, with time to consider it and take advice. It records separate, explicit choices about:

• whether AI and digital manipulation may be used in post-production;
• whether a digital replica may be created, for what use and for how long;
• whether their performance may be used for any AI training, and within what limits.

Where a permission is not given, it is withheld. Consent to digital replicas and to AI training can be withdrawn at any time. Performers can see a digital replica before it is used publicly, replicas and the performance data behind them are deleted on a defined schedule, and we will not depict anyone in a way that is pornographic, defamatory or materially misleading. We respect any union agreement or AI rider a performer has told us they work under.

Performances are not training data by default.

We do not use a performer’s contribution or performance data to train or fine-tune AI models, or pass it to anyone else for that purpose, unless the performer has explicitly agreed and chosen the scope. Any partner who processes that material for us is bound by restrictions at least as protective as our own.

Data is protected wherever it is processed.

We handle personal data in line with UK GDPR and the Data Protection Act 2018. As a precaution, we treat performance data such as scans, motion capture and voice recordings as special category data.

Generative work relies on third-party services for processing, so production material, including performer footage, does leave our own machines. It goes only to providers selected for the project, under access controls, confidentiality and data protection safeguards, with appropriate protection for any transfer outside the UK. Material we hold is kept in secure, access-restricted storage and retained only as long as the production requires. Performers can ask which categories of AI tools and which main providers process their contribution.

Where we work on another company’s production, we act on the producer’s instructions under a data processing agreement. Where a production has its own requirements about providers, territory, retention or training terms, we agree to them before work begins.

Models and platforms are chosen per project.

We are often asked which models and platforms we use. We don’t publish a fixed list, because the technology changes faster than any list stays accurate. We treat models and platforms as interchangeable tools and choose them for each project, weighing image quality, terms of use, data handling, where processing takes place and the production’s own requirements. Not being tied to any one provider is also what lets us move away from a service whose terms stop meeting those standards.

What stays constant is transparency about the work itself. Before work begins, the production knows which services will handle its material, and we tell them before adding or changing a provider in a way that alters how that material is handled. Third-party tools also differ in what they disclose about how they were trained, so we do not make a blanket claim about the training provenance of every foundation model.

Clients know how the work is made.

We are clear about where generative methods are used in a deliverable, what material they process and how the results are reviewed. The approach and delivery requirements are agreed around each project.

Credit and collaboration.

We respect the craft behind the work and agree on responsibilities, credit and compensation with our collaborators. We follow developing industry guidance, and we review our own practice as the tools and the standards around them change.

Ask us directly.

If you would like to discuss methods, permissions or data handling for a particular production, contact info@wanderdot.io.